In the dynamic landscape of professional development, the pursuit of effective learning is at the forefront of every organisation's agenda. Learning is not just about acquiring information; it's about making that information stick. Have you ever wondered why certain learning experiences are etched into your memory, while others fade away quickly? The science behind memorable learning delves into the intricate workings of the brain, unveiling the secrets to retaining information effectively. This blog explores different learning methodologies, leveraging scientific research to unveil the profound connection between memorable learning experiences and knowledge retention. By understanding and harnessing this phenomenon, companies can not only enhance the quality of their training programmes, but also drive substantial value and return on investment (ROI).